One of a store manager's many priorities is training the sales team, because they're the ones the customers come into contact with first. Of course, good communication between the different teams is necessary as each one is essential to the store's smooth running.
This store with its many and varied departments is the largest in town. You can find everything here! It has an especially good reputation for musical instruments and household appliances.
But it's clothes that sell best. There's a fabric department where the customer can choose material on advice from a tailor, who will then make him a suit to measure.
Each department supervisor has a big responsibility within the store and the managing director must have a sympathetic ear. The best ideas often come from those who work on the ground!
What with their meetings and their appointments, the managers always have a full diary!
Managing human resources is also part of their work. If there's a problem, the managers must try to use diplomacy in resolving it.
Customer services are also very important. The customer must feel that he's being looked after. If he isn't treated politely, he won't come back and he'll spread bad publicity too.
For most outside appointments, the store is represented by sales reps, familiar with the store's policy, who therefore know the strategy to adopt when dealing with customers.
The orders depend on these clients' needs. For example, this store's customers are quite young, so few classically styled garments are sold.
That's why the store has a huge network of suppliers. Lorries travel the length and breadth of the country to collect the most sought-after products.
Fashion has one disadvantage: it changes quickly. We can't risk keeping the same stock for too long; the shelves must be regularly restocked with new styles of clothing...
So everyone can find what they're looking for, and by word of mouth, one satisfied customer may bring in three more!
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